This is an old ad for lipstick from the 1950's. I believe it primarily appeals to pathos or the emotions of the audience. The target audience is women, because they are trying to persuade them to buy the lipstick. By saying that a man will find you more attractive if you wear this lipstick, a woman's emotions are targeted. They may feel like they should go buy the lipstick in order to attract men because of the message in the ad. The ad also uses Ethos but in a less direct way. By saying it is "fashion's magnetic new color," the reader feels like the speaker is an authority on fashion. They may be even futher convinced of buying the lipstick because they want to be hip and stylish. I think that the message in the ad, is primarily to use the lipstick to find love. I think it is very effective in the time frame that it was created. It may not be as effective today, but it targets the women of the 1950's and their mode of fashion very well.